The chocoholics’ alternative Christmas Pudding

The wonderful aroma emanating from Natalie Allen’s Sweet Things Cakery in Primrose Hill is one of the most tempting scents in the world. Tray after tray of her award-winning triple chocolate brownies, feather light cupcakes, wheat and gluten-free cakes and festive creations are freshly baked and delivered to hundreds of happy customers daily.

This Christmas, Natalie’s fun and quirky range of festive cakes include a Giant Chocolate Christmas Pudding Cupcake – shaped and decorated like a traditional Christmas pudding, it is in fact a chocolate cupcake made with the finest Belgian chocolate filling and butter icing. Retailing at £45 and serving 15-20 people, it is the perfect non-traditional Christmas Day treat.

The tempting Chocolate Orange Cupcake again focuses on the tastes and flavours that sum up the best of that time of year – a chocolate sponge made with orange peel and topped with Belgian chocolate ganache. The Gingerbread Cupcake is a vanilla sponge with a blend of gingerbread spices and topped with cream cheese icing and finally, the Mince Pie Cupcake, a vanilla sponge blended with sweet mincemeat and topped with vanilla butter cream with a sprinkle of cinnamon.

What started as an enjoyable childhood pastime – watching and helping her mother and grandmother baking cakes and all things sweet, turned into a passion for Natalie and over the years has grown into a hugely successful business. Having set up Sweet Things in 2005, the company now supplies Selfridges as well as around 20 other shops and delis in and around London with their range of fabulous sweet treats. Every Sweet Things cake or brownie is made fresh daily, using only the finest ingredients such as Belgian chocolate and Madagascan vanilla.

The most famous product in the Sweet Things range is Natalie’s award winning triple chocolate brownie, having achieved a Great Taste Award for four years running. Loved for their distinctive, fudge-y flavour and gooey texture, Natalie’s recipe went through 10 adaptations and numerous tastings before the desired ‘just like grandma used to bake’ flavour was achieved. The brownie slabs are available to buy individually (£1.80 each) or in boxes and tins of 12, 24 or 45 available from Selfridges or posted nationwide (from £13.45 for a box).

The full Sweet Things range consists of a great selection of cupcakes and layered cakes – varying in flavour and size, from mini cakes to giant ones, ideal for weddings and birthdays. Flavours include oreo, carrot, banana and dulce de leche, as well as the full range of more classic combinations and flavours. Sweet Things also have a selection of wheat and gluten-free cakes such as Clementine, Apple and Cinnamon and Chocolate, these have also won Great Taste Awards.

All Sweet Things products are available to order online at www.sweetthings.biz with prices ranging from £1 for a mini, £1.90 for a large and £45 for giant cupcake. Sweet Things hand delivers across London.

Sweet Things
Address: The Cakery, 2 Primrose Hill Workshops, Oppidans Road, NW3 3AG
Telephone: 020 7722 2107
Website: www.sweetthings.biz