Sir Ian ‘Beefy’ Botham appointed as Beefeater’s new Boss of Beef

Our video shows Sir Ian Botham being appointed as Beefeater’s new Boss of Beef. He celebrates his new role by paying tribute to iconic bosses in a lighthearted photo-shoot before putting on his chef whites at the Whitbread Skills Academy.

As England prepare to smash the Aussies for the sixth time in this year’s Ashes series, cricket legend Sir Ian Botham is swapping his cricket whites for chef whites to become Beefeater’s new Boss of Beef this summer. To celebrate his tenure as the official Boss of Beef and bowl Brits over, Sir Ian Botham – known affectionately to millions as ‘Beefy’ – pays tribute to iconic bosses in a series of tongue-in-cheek pictures. Watch our video to see the exclusive behind the scenes footage.

Our video shows Beefy as he dons a mobster suit to recreate the classic shot of Marlon Brando’s character in The Godfather; pointing the ‘You’re Fired’ finger at a quivering Apprentice, dressed in a classy suit as no-nonsense entrepreneur Lord Alan Sugar and finally taking on the role of the nation’s most cringe-worthy boss, The Office’s David Brent. And of course, the day wouldn’t have been complete without Sir Ian Botham also commencing with an induction into his new role by spending time learning how to grill the perfect steak at the Whitbread Skills Academy.

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