Rachels Organic Launches Calling All Rachels
Jul 17th, 2008 by Foodie
Rachel’s Organic Launches ‘Calling All Rachels!’
Help create the biggest online community of Rachels
Rachel’s Organic, Britain’s leading premium organic dairy, renowned for its deliciously natural taste and stylish good looks, is launching ‘Calling All Rachels’ to lead the nation in living a more naturally stylish life!
www.callingallrachels.co.uk is an exciting new initiative from Rachel’s Organic that aims to create the biggest online community of ALL Rachels, challenging them to live a more natural life – but with style!
The campaign will be led by two of the most inspirational Rachels; eponymous company founder, Rachel Rowlands and glamorous green TV celebrity Rachel de Thame!
Rachel de Thame explains “I am thrilled to be launching such an ambitious campaign that celebrates what it means to be a Rachel, as well as highlighting the importance of living a naturally stylish life.
“Everyone knows a Rachel and it will be interesting to see how many we can gather together and how many will rise to Rachel’s Organic’s Lifestyle Challenge!”
Recently voted the UK’s ‘Greenest Dairy Brand’, Rachel’s Organic has also been working with eco-chic lifestyle guru, Joanna Yarrow, to devise a Lifestyle Challenge encouraging all Rachels – real and honorary – to live a greener life – but in style!
So, if you are called Rachel – or have a friend, relative or even a pet called Rachel! – simply log onto www.callingallrachels.co.uk to take up the challenge!
Visitors to the site can also win an exclusive Naturally Stylish Eco-Lifestyle Makeover by Joanna Yarrow – worth over £2000.
