{"id":183,"date":"2007-12-04T19:06:31","date_gmt":"2007-12-04T19:06:31","guid":{"rendered":"http:\/\/dine-online.co.uk\/foodie\/good-pub-guide-launches-a-new-generation-mobile-service\/"},"modified":"2007-12-05T15:27:46","modified_gmt":"2007-12-05T15:27:46","slug":"good-pub-guide-launches-a-new-generation-mobile-service","status":"publish","type":"post","link":"https:\/\/dine-online.co.uk\/foodie\/good-pub-guide-launches-a-new-generation-mobile-service\/","title":{"rendered":"Good Pub Guide launches a new generation mobile service"},"content":{"rendered":"

Good Pub Guide launches a new generation mobile service<\/strong><\/p>\n

Random House\u2019s Good Pub Guide today announced the launch of a pioneering new mobile phone service, offering the growing number of UK mobile internet users the most advanced and feature-rich pub finding service of its kind. <\/em><\/p>\n

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Good Guides has partnered with veteran software developer, Oxford Softworks, to offer a Location Based Service (LBS) of the Good Pub Guide. The application, which uses Java technology, will detect where a customer is located by the nearest phone mast providing coverage. The ten nearest pubs listed in the 2008 edition of The Good Pub Guide are then sent to the user. Users can also search by town name or postcode if known. <\/p>\n

Advantages over other mobile listings include the speed and depth of information provided. Maps, reviews, ratings, opening hours, menus (if applicable), pictures and contact details are sent to the user in an extended page format and tabs that are easy and quick to navigate. Maps, provided by streetmaps.co.uk, are available instantly and there is no need to bookmark the URL as with WAP browsing or remember short codes and keywords associated with SMS browsing. <\/p>\n

The price structure is credit driven and more cost effective than other directory services. It will cost 50p to download the initial application, which comes with 50 free credits. Users can then purchase additional credits through the application. Depending on what level of information you access for each pub, the amount of credits required will differ. Getting a list of 10 pubs with a map will only cost around 20p, and a typical use costs between 50p and \u00a31. The equivalent cost for using SMS and WAP directories is \u00a31 for typically only three options and directory enquiries will cost around 50p for obtaining just one pub name and number.<\/p>\n


\nText the word GOODPUB to 87080 and then follow the prompts to download. Alternatively visit www.goodguides.co.uk<\/a> <\/strong><\/p>\n

Fiona Stapley, Editor of the Good Pub Guide comments: <\/strong><\/p>\n

\u201cHowever much you use the Good Pub Guide, it is impossible to carry it with you everywhere you go. So to make sure that you can always find your nearest good pub, we have introduced the Good Pub Mobile Guide.\u201d<\/p><\/blockquote>\n

Calvin Hutt, Director of Oxford Softworks said: <\/strong><\/p>\n

\u201cThis is a really exciting period of development within the mobile internet arena. As more advanced handsets become the norm and Java technology begins to become more widely adopted, we can expect more and more regular users of mobile internet services. We have developed a brilliant and cost effective service for anybody looking for a reputable pub whilst at home or away.\u201d<\/p>\n<\/blockquote>\n


\nText the word GOODPUB to 87080 and then follow the prompts to download. Alternatively visit www.goodguides.co.uk<\/a> <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Good Pub Guide launches a new generation mobile service Random House\u2019s Good Pub Guide today announced the launch of a pioneering new mobile phone service, offering the growing number of UK mobile internet users the most advanced and feature-rich pub finding service of its kind. Good Guides has partnered with veteran software developer, Oxford Softworks, read more …<\/span><\/a> <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[10],"tags":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/dine-online.co.uk\/foodie\/wp-json\/wp\/v2\/posts\/183"}],"collection":[{"href":"https:\/\/dine-online.co.uk\/foodie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dine-online.co.uk\/foodie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dine-online.co.uk\/foodie\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dine-online.co.uk\/foodie\/wp-json\/wp\/v2\/comments?post=183"}],"version-history":[{"count":0,"href":"https:\/\/dine-online.co.uk\/foodie\/wp-json\/wp\/v2\/posts\/183\/revisions"}],"wp:attachment":[{"href":"https:\/\/dine-online.co.uk\/foodie\/wp-json\/wp\/v2\/media?parent=183"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dine-online.co.uk\/foodie\/wp-json\/wp\/v2\/categories?post=183"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dine-online.co.uk\/foodie\/wp-json\/wp\/v2\/tags?post=183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}