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Fujiyama Japanese Sushi and Noodle Bar, Brixton

Fujiyama Japanese Sushi and Noodle Bar
5-7 Vining Street, Brixton,
London SW9 8QA
020 7737 6583

Japanese eateries seem to come mainly in two extremes. There are very expensive, upmarket restaurants like Nobu, or there are noodle bars with bench seating more reminiscent of a college canteen. Fujiyama, located just off Railton Road in Brixton is basically a noodle bar, but somehow it's very much more than just that. For a start the menu is all-encompassing ranging from noodles and ramen to Bento boxes, with sushi, yakitori, teriyaki - you name it. Indeed, there's so much choice that I always begin to be a little suspicious, but a glance at the perfectly fresh seafood and other ingredients in the refrigerated counter display quickly put a stop to any further speculation on my part.

The only thing that really made me grimace was the wine list, something that I won't elaborate upon as I was informed that a totally new one was on its way shortly. Actually it's quite difficult to match Western-style wine with Japanese food: you're probably better off with sake, the Japanese rice wine. But we like drinking European style wines with our food, so what are the best wines to match such Oriental food? I think the difficulty lies in the number of small dishes that you're presented with. You may find a wine that you like that goes with the sushi but then the next mouthful is something quite different so you need a general purpose white and general purpose red to take you happily through the succession of little dishes.

I don't think the wine of choice needs to be anything too overpowering because much Japanese food is quite subtle in flavour. Gewurztraminer from Alsace is often recommended but I find it too assertive (if it's any good!) and would prefer a lighter Pinot Blanc. A Sauvignon Blanc, preferably low key, perhaps from South Africa rather than the more powerful New Zealand variety would go down well; or what about a nice Viognier from the Vin de Pays d’Oc? Or a sprightly Prosecco to lift both the palate and the spirits. Reds need to be quite light, not too heavily fruity but fairly dry, with lightish tannins. A fresh slightly chilled Beaujolais would do the trick handsomely, or maybe a Barbera d’Asti?

Anyway back to Fujiyama: I tried a selection of sushi and was well pleased - the balance between sticky rice and a decent amount of fish was just right. Yakitori chicken skewers had been marinated then chargrilled to perfection -- very tasty indeed, and the teriyaki fillet steak was seriously good, both tender and offering flavours of both spice and meat in near perfect balance.

I saw some young people on a neighbouring table tucking into huge bowls of soup. Not surprising when you can get a Fuji Ramen (assorted seafood soup, topped with prawns, squid, mussels, half boiled egg, tofu, bamboo shoots, and black seaweed fishcake, sliced chicken breast, baby spinach and spring onions – all for £6.50!)

In spite of the bench seating and our very early arrival, we didn't leave until nearly 10 o'clock, having had a most enjoyable and sociable evening. The waiting staff are most obliging; a few little language problems here and there were soon sorted out and the food came out remarkably quickly. Best of all, we were not hassled or made to feel that we should vacate our table.

The exciting thing that I learned, is that the same owners are opening a slightly more upmarket version only two minutes walk from Clapham Junction station, and are hoping to open in March or April.

The cost of your meal - how long is a piece of string? You could eat most satisfyingly for £10, like a prince for £20, and for £30 plus you could dine like an emperor!

Clifford Mould, March 2008

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